Great Smokies Tennessee Whiskey is a fictitious distillery located in the Great Smoky Mountains. Established in 1885, once Prohibition hit the distillery moved out of its original location in Sevierville, Tennessee to the Smokies under the cover of night. They smuggled their liquor to the East Coast until Prohibition was lifted. By that time the infamous distillery became one of the most popular whiskeys in America. The focus of the branding and packaging is the mountaintops and their residential black bears. The peaks of the mountains peek out from the tops of the labels and the black bear rounds the bottom right corner of each label. The dark purple highlights the undertones visible on the Smokies at dawn and dusk.